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Offshoring Case Study : Google & India

Google, one of the world's largest technology companies, has successfully offshored various IT and customer support functions to India. The move has allowed the company to tap into India's large pool of skilled workers and reduce costs, while also improving the quality of its products and services. In this article, we'll explore some of the critical aspects that businesses should consider when engaging in offshoring, based on Google's successful offshoring example.

the Taj Mahal in India

Evaluate the business needs: Before considering offshoring, it's important to assess your business needs and determine which services can be effectively offshored. Google evaluated its business needs and determined that software development and search quality evaluation functions were well-suited for offshoring to India.


Assess the offshoring partner: Once you've determined which services to offshoring, it's important to evaluate potential offshoring partners. Look for partners with a strong track record of success and a deep understanding of the industry you operate in. Google partnered with several top Indian IT companies to ensure a smooth and successful offshoring process.


Consider data privacy and security: Offshoring often involves the transfer of sensitive data, so it's critical to ensure that your offshoring partner has appropriate data privacy and security measures in place. Google partnered with Indian companies that have the necessary security certifications and have established strong security protocols to protect its data.


Develop a communication plan: Effective communication is critical to the success of any offshoring project. Google developed a communication plan with its offshoring partners that outlined the frequency, method, and expectations for communication. This helped to ensure that both parties were on the same page and could work together effectively.


Plan for cultural differences: Offshoring often involves working with individuals from different cultures and backgrounds. It's important to plan for these differences and ensure that your offshoring partner has a strong understanding of your business culture and values. Google worked closely with its Indian partners to ensure a strong cultural fit and a smooth working relationship.


Google's successful offshoring example demonstrates the importance of evaluating business needs, assessing offshoring partners, considering data privacy and security, developing a communication plan, and planning for cultural differences. By taking these steps, businesses can ensure a successful offshoring outcome that meets their needs and helps them achieve their goals.

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